Adidas Originals SS16 Future

The SS16 campaign is the introduction to a new dimension to the brand: the future. "Your future is not mine" is about creating your own future by re-inventing the past.


Involved in exploring the design direction for the launch of the different franchises of adidas Originals. Assisted the team with creating style guides and designing layout variations for print, web and social ads.

Creative Directors
Ferdinando Verderi, Mathew Edwards, Wes Phelan

Senior Designers
Elena Miska, Michael Riso

Designed at
Johannes Leonardo.

GBC-NMD-POSTER-front and back.jpg
GMM zine Mockup-crop-5.jpg
Layout iterations / web

Layout iterations / web