Adidas Originals SS16 Future

The SS16 campaign is the introduction to a new dimension to the brand: the future. "Your future is not mine" is about creating your own future by re-inventing the past.

 

Role
Involved in exploring the design direction for the launch of the different franchises of adidas Originals. Assisted the team with creating style guides and designing layout variations for print, digital and social ads.

Creative Directors
Ferdinando Verderi, Mathew Edwards, Wes Phelan

Senior Designers
Elena Miska, Michael Riso


Designed at
Johannes Leonardo.

GBC-NMD-POSTER-front and back.jpg
GBC-NMD-OOO.jpg
GMM zine Mockup-crop-5.jpg
 Layout iterations / web

Layout iterations / web