Adidas Originals SS16 Future
The SS16 campaign is the introduction to a new dimension to the brand: the future. "Your future is not mine" is about creating your own future by re-inventing the past.
Involved in exploring the design direction for the launch of the different franchises of adidas Originals. Assisted the team with creating style guides and designing layout variations for print, digital and social ads.
Ferdinando Verderi, Mathew Edwards, Wes Phelan
Elena Miska, Michael Riso