adidas Originals: Your Future Is Not Mine

Design direction for the adidas Originals SS16 campaign "Your Future Is Not Mine" which includes the launch of the new NMD.

Role: Involved in design exploration of the design direction for the different franchises and assisted the team with creating style guides and layout variations.

Creative Directors: Wes Phelan, Matthew Edwards, Ferdinando Verderi

Design Director: Elena Miska

Senior Designer: Michael Riso


Designed at Johannes Leonardo.

Style guide / layout Iterations

Style guide / layout iterations

Style guide / layout iterations

Style guide / layout iterations

Style guide / layout iterations

Layout iterations / web

Layout iterations / web

Layout iterations / web

Layout iterations / web

Layout iterations / web

Layout iterations / web