Milk Makeup: Blur The Lines
A Milk Makeup x Very Good Light collaboration celebrating self-expression and the diverse spectrum of individuality. Everyone consists of both masculine and feminine energies and by blurring the lines between the two, we can focus on each other as individuals.
Read the full interview on Very Good Light
Designed at Milk Makeup
Designed the logo lockup that reflects the blurred effects used throughout the campaign video, while using the brand's typeface to keep in line with the branding of Milk Makeup. Once the interview, video, and still photos were done, I further explored the concept of blurring the lines by experimenting with different blurred effects on the photos of the seven unique cast members.
Riley Carithers, Roxanne Doucet