The assignment was to create a pop-up store for an existing or make believe brand. I created my own called Vitamind - an indoor park located in Chelsea from January to February of 2013. My premise was to bring New Yorkers into this park for some sunlight and smell of grass because people need vitamin D and time off from their busy lives in the city.
Guerilla Invitation Video
I handed out yellow flowers to promote Vitamind and bring some joy to the busy New Yorkers.